Revolutionizing Snack Packaging: Lay’s Year of the Monkey Ltd Collection

Award-Winning Design by PepsiCo Design & Innovation

Every year, brands across China celebrate the upcoming zodiac sign with tailor-made executions. However, PepsiCo Design & Innovation has taken a unique approach with the Lay’s Year of the Monkey Ltd Collection. The snack bag design features iconic monkey faces, offering a fresh and fun way for the youth to celebrate the Chinese New Year. This design not only honors the tradition but also resonates with the younger generation, making it a standout in the market.

The Lay’s Year of the Monkey Ltd Collection is more than just a snack bag; it's a medium for sending New Year greetings. This unique feature has enabled the youth to bring something new to the Chinese New Year celebrations, adding a modern twist to a long-standing tradition. The design's success is reflected in the impressive 110 million impressions it generated on social media, demonstrating its wide acceptance and popularity.

What sets this design apart from others is its unique blend of tradition and modernity. PepsiCo Design & Innovation has successfully created a design that is not only visually appealing but also culturally relevant. The iconic monkey faces, which reinterpret the legendary zodiac sign, offer a fresh and youthful perspective, making the design a true celebration of the Year of the Monkey.

The Lay’s Year of the Monkey Ltd Collection has been recognized for its outstanding design and trendsetting creation. It was awarded the Golden A' Packaging Design Award in 2017, a prestigious accolade granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. This award is a testament to the design's extraordinary excellence and its significant impact on the world with its desirable characteristics.

In conclusion, the Lay’s Year of the Monkey Ltd Collection by PepsiCo Design & Innovation is a shining example of how design can be used to bridge the gap between tradition and modernity. This innovative snack bag design has not only redefined packaging design but also added a new dimension to the Chinese New Year celebrations, making it a true winner in every sense.